Sony Bravia KDL-40EX720 (40-inch LCD)
Review: For the first time, Sony is offering 3D in a midrange television with the release of the EX720, but this isn't something that the company is focusing on. In fact, it seems almost shy about the 3D capabilities of this screen. For example, while the TV has a 3D sensor onboard, Sony doesn't even bundle a set of glasses with it!Instead, and probably more sensibly, the company is devoting its attention to the "smart" capabilities of the unit.
Design While Samsung has spent the past year showing off, Sony seems to have done very little in the design department when it comes to its mid-range models. If you're familiar with Sony's EX range, which debuted in 2010, then you'd feel right at home with the styling of the EX720. It's a two-tone design with a metal and glossy finish.
The remote control is the same as last year's, but frustratingly it doesn't feature a settings button and it's easy to hit "Return" instead of the direction keys.
Features A smart TV in everything but name, the KDL-40EX720 offers most of the features you'll find in its competitors, with only "apps" notable by their absence. The Sony features IPTV channels including YouTube videos, DailyMotion and Style.com. Web browsing is also included, though it's harder to control than the PlayStation 3 browser, which itself isn't a preferred method of perusing the Net. The TV includes two "widgets"--Facebook and Twitter--but we think the term "widgets" went out with Vista, and we look forward to more "apps" being added in the future instead.
The TV includes the company's replacement to the Bravia Engine 3 named "X-Reality", which Sony says "analyzes each scene to give optimum color and contrast".
The television also includes 3D playback, and this year the 3D receiver is integrated into the TV rather than being an external add-on. What's not included, though, are any pairs of 3D glasses. Prices start from S$149 (US$115.99) a pair. It begs the question: Is Sony playing down this feature?
Also optional is the S$149 (US$115.99) wireless adapter, but we'd rather see wireless than 3D onboard. On the topic of connectivity, you get four HDMI inputs (Version 1.4 with one ARC channel), two USBs, twin composite inputs, a single component, a VGA as well as digital optical and analog audio output.
Performance We began with a handful of synthetic tests designed to push the limits of a television's processing engine.
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Also optional is the S$149 (US$115.99) wireless adapter, but we'd rather see wireless than 3D onboard. On the topic of connectivity, you get four HDMI inputs (Version 1.4 with one ARC channel), two USBs, twin composite inputs, a single component,
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